Senior Product Marketing Specialist

Houston, TX 77019

Posted: 01/14/2019 Employment Type: Permanent Industry: Oil & Gas Job Number: 2018-87 Pay Rate: $90K Type: Permanent

Global Company focused in energy and commodity pricing reporting with an office in Houston – Downtown area is searching for a Senior Production Marketing Specialist in their Marketing Department.  This company recently launched a new website in 2018 and needs someone with experience delivering marketing campaigns that build market brand and produce high quality sales leads for their B2B website.

Top Requirements:

  • Experienced working with high visibility B2B websites.
  • Experienced in executing highly targeted commercial marketing plans.
  • Preferred experience in financial, energy commodity trading, Oil and Gas domains.


In this new position, the Senior Product Marketing Manager will have a key role in a newly restructured global marketing team, a great career-making opportunity to deliver major results. The primary objectives of this position are:

  • Interview, research and author marketing campaigns that resonate with target audiences, as demonstrated by high click-through and conversion-to-revenue tracking metrics
  • Build and maintain a network of internal and external industry experts to capitalize on historical, late-breaking or otherwise important trends impacting each industry and their buyer personas
  • Continuously experiment and test thought leadership formats and multiple calls-to-action (CTAs) to increase the quality and quantity of sales leads
  • Define and link (1) buyer personas with (2) co-marketing partners and list-acquisition opportunities to aggressively expand market reach, micro-targeting and role-specific messaging to accelerate demand
  • Demonstrate nimble work habits whereby you seize upon fast-breaking market trends or movements, often in an ambiguous fashion, in such a way as to produce and launch timely and topical marketing campaigns that help illuminate an otherwise opaque marketplace
  • Project a can-do and assertive leadership approach that (1) produces sector-specific Marketing Plans that articulate how (2) strong revenue growth will be achieved by each business unit.


  • Interview internal/external stakeholders, lead brainstorming sessions, build strong industry relationships and author content that inspires the reader to engage with our sales funnel
  • Produce a continuous stream of high quality marketing campaign content that is then “handed off” to the Production Team for repurposing and distribution across all available channels
  • Continuously identify thought leadership that elevates the company’s brand in the marketplace, while mechanically making it easy for prospects to enter our sales funnel
  • Identify under performing working practices and processes and escalate for corrective action
  • Be a contributor to the ever-present need to improve people, information and technology to create both a rewarding career experience that also delivers aggressive revenue growth

This is a good move for someone who:

  • Has significant content development experience within in a B2B information provider, commodities industry experience a plus
  • Has proven experience in delivering highly targeted and commercially successful marketing plans
  • Possess excellent written skills with proven ability to produce high quality collateral, drawing on internal experts
  • Don’t like to be micro-managed: you are self-directed to continuously adapt to achieve strategic goals
  • Can deliver and accept constructive criticism in a collegial, team-based environment
  • Enjoy a fluid, fast-paced, entrepreneurial work environment
  • Have high attention to detail and produce quality work in a timely manner
  • Are willing to work with people at all levels of the organization—from the CEO to the interns
  • Thrive on picking up the phone, not overly relying on email, to build substantive relationships
  • Are excited to solve problems from start to finish: identify causes, recommend solution, and implement
  • Believe in Passion, Integrity, Excellence and Results
  • Candidate must have proof of the right to work in the United States.
  • Unable to provide H1B Visa Sponsorship
  • Unable to work with third party vendors on C2C
  • Unable to provide relocation assistance


This is a full time position.  Company offers full benefits and bonus potential.

Resume Submittal:

Please send your resume in MS Word format to


Marie Mikelson
President - Executive Recruiter

Marie is a native Houstonian and has put her energy in building ProFound’s business relationships. She has specialized in IT and software development recruiting in the Houston area since 1999. You will often hear Marie tell people to “get-into-our-circle” because she knows people, companies and she’s working on new jobs all the time. As a professional networker, Marie practices good habits in business development, recruiting, customer service, working with a sense of urgency to help people. She believes in having a foundation of long term relationships in order to be a successful Business Owner, Recruiter and Business Developer.

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