Production Marketing Specialist

Houston, TX 77019

Posted: 01/14/2019 Employment Type: Permanent Industry: Oil & Gas Job Number: 2018-86 Pay Rate: $70-90K Type: Permanent

Global Company focused in energy and commodity pricing reporting with an office in Houston – Downtown area is searching for a Production Marketing Specialist in their Marketing Department.  This company recently launched a new website in 2018 and needs someone with experience delivering marketing campaigns that build market brand and produce high quality sales leads for their B2B website.

 

Top Requirements:

  • Experienced working with high visibility B2B websites.
  • Experienced in creating images, carts, infographics, illustrations, edit audio & video, digital content interactive (graphics, blogs, videos.)
  • Experienced managing content production.
  • Preferred experience in financial, energy commodity trading, Oil and Gas domains.
  • Experienced in Marketo is a plus.

About:

In this new position, the Production Marketing Specialist will have a key role in a newly restructured global marketing team, a great career-making opportunity to deliver major results at the Company. The primary objectives of this position are:

  • Coordinate amongst internal staff and external freelancers and/or agency partners across the full range of marketing production: print, digital, video and animation, automated marketing (CRM), SEO, events and logistics, etc.
  • Work directly with various marketing platforms (e.g. Marketo, PR Newswire, etc.) to build and launch marketing campaigns, press releases, and all other marketing assets.
  • Deploy all marketing assets and campaigns across all channels (email, social, podcast, web, etc.) all the time; channel agnostic.
  • Deploy content-via-Marketo with state-of-the-art sophistication that delivers mass-customized experiences and journeys that accelerate demand by defining a sophisticated MQL, lead scoring, routing, sales and revenue tracking, along with various KPI dashboards.
  • Integrate with Sales, Training and Sales Enablement to help increase conversion-to-revenue metrics after marketing qualified leads are handed off to sales.
  • Develop a network of international freelancers who can execute exceptionally fast as the Content Development team capitalizes on fast-breaking industry events.
  • Project a can-do and assertive leadership approach that:
    • produces sector-specific Marketing Plans that articulate how; and
    • strong revenue growth will be achieved by each business unit.
  • Collaborate with other team members and agency partners to streamline the processes by which the Marketing team proactively communicates new campaigns to all.

Responsibilities:

  • Implementation of the full suite of marketing production delivery.
  • Efficiently accept work from the Content Development team, as well as communicating the production calendar, timelines and campaign roll-out game plan on a proactive basis to all internal audiences.
  • Continuously identify creative ideas that elevates the Company’s brand in the marketplace, while mechanically making it easy for prospects to enter our sales funnel.
  • Actively contribute to increasing the marketing teams reach, frequency and ability to micro-target and customize messaging according to buyer personas.
  • Identify under performing working practices and processes and escalate for corrective action.
  • Be a contributor to the ever-present need to improve people, information and technology to create both a rewarding career experience that also delivers aggressive revenue growth.

This is a good move for someone who:

  • Has experience working in a marketing production environment, Marketo experience a plus
  • Proven experience in developing and launching successful marketing campaigns and strategies
  • Possess a good working understanding across marketing channels to introduce automated workflows, deliver targeted messaging and monitor effectiveness
  • Excellent planning and co-ordination skills to define project timelines and ensure projects are delivered to deadline
  • Don’t like to be micro-managed: you are self-directed to continuously adapt to achieve strategic goals
  • Can deliver and accept constructive criticism in a collegial, team-based environment
  • Enjoy a fluid, fast-paced, entrepreneurial work environment
  • Have high attention to detail and produce quality work in a timely manner
  • Are willing to work with people at all levels of the organization—from the CEO to the interns
  • Thrive on picking up the phone, not overly relying on email, to build substantive relationships
  • Are excited to solve problems from start to finish: identify causes, recommend solution, and implement
  • Believe in Passion, Integrity, Excellence and Results

 

  • Candidate must have proof of the right to work in the United States
  • Unable to provide H1B Visa Sponsorship
  • Unable to work with third party vendors on C2C
  • Unable to provide relocation assistance

Compensation:

This is a full time position.  Company offers full benefits and bonus potential.

Resume Submittal:

Please send your resume in MS Word format to resumes@profoundjobs.com.

 

 

Marie Mikelson
President - Executive Recruiter

Marie is a native Houstonian and has put her energy in building ProFound’s business relationships. She has specialized in IT and software development recruiting in the Houston area since 1999. You will often hear Marie tell people to “get-into-our-circle” because she knows people, companies and she’s working on new jobs all the time. As a professional networker, Marie practices good habits in business development, recruiting, customer service, working with a sense of urgency to help people. She believes in having a foundation of long term relationships in order to be a successful Business Owner, Recruiter and Business Developer.

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